Macbeth explores ambition and its consequences Essay Example for Free

Macbeth investigates desire and its outcomes Essay Macbeth investigates desire and its results and I am demonstrating how he effectively depicts this investigation and where in the play instances of this can be found. In scene three of act one, the witches for the second time in the play are seen. This time they are gloating about their unnatural activities and their controls over the human world. Macbeth and Banquo show up on what Macbeth portrays as a curiously, foul and reasonable day. A foul day would remark on the climate however a reasonable day since they have recently been triumphant in an annihilation in fight. This depiction of the day by Macbeth could likewise mean something different as well. It could likewise speak to what is going to occur also. Reasonable predictions are to be told soon, and yet they may end up being foul. At the point when Macbeth and Banquo stand up to the witches, they are uncertain of what or what their identity is. Uncertain of whether they are mortal or everlasting because of the things they are stating and how they show up since they have facial hair like men. This can be seen when Banquo says, What are these,/So wilted, thus wild in their clothing,/That not look like th occupants o th earth,/And yet ont? Live you, or would you say you are nothing/That man may address? You appear to comprehend/By each on the double her uneven finger laying/Upon her thin lips. You ought to be ladies,/And yet your facial hair prohibit me to decipher/That you are so. At that point every one of the witches hail Macbeth in three unique manners. The first is Thane of Glamis. The subsequent witch, Thane of Cawdor. The third witch hails Macbeth and talks about him as King of Scotland from that point. Banquo then inquiries the witches with respect to what they need to state to him. The initial two witches develop to the third witchs remark that Banquos relatives will be lords. After this, Macbeth starts to scrutinize the witches for more data with respect to how these predictions are to worked out as expected and how they know this data. Out of nowhere the witches disappear like a phantom leaving Banquo and Macbeth to discuss what has simply occurred and what has been said. Ross and Angus (two of Macbeths men) show up and advise Macbeth of his rise to Thane of Cawdor, and that the previous thane is to be executed for treachery. Macbeth and Banquo are in dismay in the wake of being told this since what the witches have let them know is truly occurring. Macbeth is currently purpose in accepting he is to be lord because of this event of him turning out to be Thane of Cawdor. Banquo cautions Macbeth that abhorrence is grinding away despite the fact that such beneficial things are being anticipated and occurring. Banquo makes certain there is something vile behind everything. Macbeth doesnt need to hear what Banquo is mentioning to him and starts to envision what King of Scotland would mean for him. Macbeth and Banquo choose to let future deal with itself and consent to talk about this issue at an increasingly helpful time. It is as of now evident that the two men arent in understanding about the circumstance. Macbeth accepts what the witches have let them know, since part of what they have just said has worked out as expected. Banquo then again is dicey about what's going on and thinks something malevolent and evil is occurring. Banquo is thinking coherently and being exceptionally cognizant about the present circumstance. As of now desire and allurement is affecting Macbeths activities and contemplations. Suspiciousness and a difference in sentiment is the main thing testing their relationship up until this point yet it could deteriorate. Now the peruser may feel that Banquo is attempting to advise Macbeth to not peruse too profoundly into these predictions told by the witches since they are accepted to be malicious by him. In any case, then again Banquo might be viewed as envious towards Macbeth about his favorable circumstances that are happening. I think Banquo being viewed as desirous, is thought of more by Macbeth as opposed to the peruser. Macbeth may see Banquo as a danger since his relatives may challenge Macbeths position in years to come when he accepts he will be lord of Scotland. Macbeths desire inside this scene has not yet caused results however may do in later scenes to come. At the point when Macbeth enters and Lady Macbeth discloses to him what her arrangements are of murdering the lord Macbeth doesn't show up as energetic about the thought and is reluctant. He promptly clarifies that Duncan will withdraw following day. In any case, Lady Macbeth basically says that he will not see tomorrow and to leave the designs to her. It is reasonable for Macbeth not to be all that excited about executing the lord because of numerous viewpoints. These viewpoints incorporate, Duncan being a relative of Macbeths, the capability of being gotten, and furthermore a matter of slaughtering somebody just to take a title which has a place with a partner of his. Aspiration from Lady Macbeth is by all accounts a danger towards Macbeth. Her fierce, rankling monologues in act one, scene five, vouch for her quality of will, which totally overshadows that of her significant other. The witches are the reason for Lady Macbeths activities and thoughts. Their predictions have so far impacted both Macbeth and Lady Macbeth, in spite of the fact that Lady Macbeth impressively more so now inside the play. In scene six Duncan shows up at Macbeths château and is welcomed energetically by Lady Macbeth. A bogus welcome since the considerations and thoughts going through her head are undeniably more not the same as what she is communicating to Duncan in welcome him. This is incorrect conviction that all is well with the world from Lady Macbeth towards Duncan. Desire is taking care of this misguided feeling that all is well and good from Lady Macbeth towards Duncan since this is a piece of her arrangement to execute the lord. Scene seven starts with Macbeth bantering to himself the choices he has in killing or not killing Duncan. He says that the deed would be simple in the event that he could be sure that it would not get under way a progression of horrible results. He at that point considers the reasons why he should not to murder Duncan. The reasons include: Macbeth is Duncans brother, subject and host. For somebody to be identified with and have another person, at that point murder them is seen upon as incomprehensible. He at that point goes to the choice to not slaughter Duncan since the main thing to drive his activities of murdering the lord would be his desire, which he sees as an untrustworthy guide. Woman Macbeth is presently communicating shock towards Macbeth and attempting to pick up compassion from him towards her since she has recently revealed to him that he isn't giving her enough love since he wont murder Duncan. This is an exceptionally edgy retreat that further communicates Lady Macbeths character towards the crowd. Aspiration is driving her malicious activities. As Macbeth falters after Lady Macbeths affronts towards him, she at that point clarifies her arrangement. Following she has clarified her arrangement, Macbeth is amazed by her all around considered arrangement and her intensity/demeanor. He at that point chooses to continue with the homicide. Woman Macbeths demeanor and aspiration is affecting Macbeth to such a degree as to change his sentiments and thoughts towards the subject. This underlines the intensity of desire communicated from one individual towards another. The witches prophecises and Lady Macbeths aspiration together have made Macbeths thoughts and feelings change totally. In act two, scene 1, Banquo and Fleance are strolling along the lobby method of Macbeths palace. Banquo tells his child, Fleance, about him being not able to rest appropriately because of reviled musings and dreams. This shows the three witches are having an impact upon Banquo. When Banquo and his child are stood up to by Macbeth in the corridor way, Banquo talks about the witches disclosing to some fact. Macbeth answers in a guiltless manner and says, I consider not them./Yet when we can beseech an hour to serve,/We would spend it in certain words upon that business Macbeth is disclosing to Banquo an unmitigated lie about his considerations and emotions about the witches. Macbeth reveals to Banquo that he has barely cared about them since the night the two of them defied them. They then both consent to discuss the subject of the witches and their predictions sometime in the not too distant future. Woman Macbeths plans have made Macbeth lie to his own companion and an incredible companion of that who he battled with next to each other in fight. In the event that Macbeth had come clean with Banquo in that he had been contemplating the witches a great deal of the time, Banquo may presume something when the lord is killed in Macbeths own home and afterward Macbeth becomes ruler! Banquos information on the witches prescience makes him both a likely partner and a possible danger to Macbeths plotting. Until further notice, Macbeth appears to be wary of Banquo and professes to have scarcely thought of the witches, yet Macbeths want to examine the predictions at some future time recommends that he may have a type of conspiratorial plans as a primary concern. The presence of Fleance, Banquos child, fills in as a token of the witches forecast that Banquos youngsters will sit on the seat of Scotland. We understand that if Macbeth prevails in the homicide of Duncan, he will be headed to even now more brutality before his crown is secure, and Fleance will be in quick and mortal peril. Aspiration and assurance from both Macbeth and Lady Macbeth will drive somebody to executing Fleance or Banquo or even both eventually since these characters are likely dangers in forestalling Macbeth to outstanding ruler of Scotland. When Macbeth and Fleance withdraw and disregard Macbeth, Macbeth envisions that he sees a blade driving/guiding him toward the path toward Duncans room. Macbeth attempts to get a handle on the weapon and falls flat. He ponders whether what he sees is genuine or an, A blade of the psyche, a bogus creation,/Proceeding from the warmth abused cerebrum? Macbeth concludes that the vision of the knife was essentially an appearance of his anxiety over murdering Duncan. Clearly Macbeth isn't excessively sure nor eager about the matter of killing Duncan however his darling has truly constrained him into this situation through joke and desire. As Macbeth hears the sign of the ringer rung by Lady Macbeth he takes off to the rulers roo

Customer perspectives revisited Essay

At the point when a business loses the drive to seek after and hold clients, it loses its spirit and accordingly the option to exist. No business can work, flourish or thrive without a solid client base. In the client viewpoint hypothesis BSC clarifies that it isn't just basic to know who the objective clients are and how a business can all the more likely serve that client base. The BSC recognizes three essential methods of offering types of assistance to clients in a critical position scorecard framework. Operational greatness stresses low costs, and accommodation ( Nevin 2003). Item initiative spotlights on giving theâ best item in the market. In client closeness the business focuses on the improvement of long haul associations with the client, doing whatever is important to comprehend what it is that the client really needs. It does as such while keeping up however much information as could reasonably be expected of its clients. The explanation behind these endeavors in gaining better client information descends than the point that the organizations are endeavoring to give however much fulfillment to the clients as could reasonably be expected. Different reasons incorporate client dedication and the requirement for more piece of the overall industry. (Balancedscorecard. organization. ) Inward PROCESS PERSPECTIVE REVISITED: This zone centers around ID of the things that would should be done so as to keep on increasing the value of the clients and at last to the investors (Nevin 2003). The inward procedure means to serve the client and increment the all out estimation of the association, just as keep record of the organizations progress. The team’s objective is basically to grow better items, to discover better methods of assembling better items. To discover better methods of conveying their items, and to discover better methods of conveying better administrations after the items had been conveyed. LEARNING AND GROWTH PERSPECTIVE REVISITED: This may really be the most significant part of the whole procedure. Associations would get the extent that their workers could take them. A group that needs information will most likely be unable to give the fundamental administrations required by the clients. Along these lines real exertion must be made to keep workers side by side of fundamental data. Furthermore, that is the thing that the learning and development point of view attempts to characterize. It accentuates that data be made accessible to the representatives. It requires the workers aptitudes be as sharp as important. It doesn't need representatives to be overlooked. Again the key here is that any association would just go the extent that the representatives could take it. With satisfactory consideration and training, representatives can just improve the situation for the organization. It is essential to call attention to that the BSC framework doesn't disregard the budgetary point of view. Yet, the key is that when an organization has fulfilled different goals, that organization stand a quite decent chance of doing great monetarily. Equalization SCORECARD AS A STRATEGIC MANAGEMENT SYSTEM: Obviously putting a business and the executives technique is significant, yet no procedure will work on the off chance that it doesn't really get actualized. So the initial phase in settling theâ issue of non-usage, is to distinguish what the potential issues towards execution might be, and afterward address those issues. As indicated by fortune magazine (1999) about 70% of systems are clumsy, so how might it be executed better. Both the group and the administration must focus on the four boundaries: the vision boundary, the individuals obstruction, the asset hindrance, and the administration obstruction. (1) VISION BARRIER: To conquer the vision obstruction, representatives must not be kept in obscurity. The BSC needs the board to be extremely clear with regards to what the vision is. At the point when conceivable spot a figure on theâ vision . For example if the objective is to fabricate items without absconds 90 % of the time, at that point it might be made more clear by expressing precisely that. That figure of 90% makes an interpretation of the vision to a level that couldn't be misconstrued. Give the workers the proper information base and vital structure, that makes the whole vital target simpler to follow. The executives ought to encourage an all out comprehension of the procedure and the entire structure so as to empower all the colleagues to completely comprehend the methodology and in this manner progress in the direction of accomplishing it as a unit. (Kaplan and Norton).

Video Lesson Primary and Secondary Sources

Video Lesson Primary and Secondary Sources (20) Level: Elementary school, Middle school Length: 2:22 Looking for more? Click here to see all of our video lessons and infographics. A high-quality research project involves the use and analyzation of other, outside sources, and connecting them to the thesis or argument. These other sources are generally primary and secondary sources. There are numerous places to find both types of sources and there are benefits to including both in a research assignment. Primary sources are original pieces of work. We use primary sources to help us learn about an event, topic, or historical time period. Primary sources include: letters diary entries original photographs reports speeches surveys newspaper articles that are published directly after an event artwork performances ….and many more Primary sources require students to develop their own analysis and argument since the primary source doesn’t include an evaluation from others. An example of a primary source is The Treaty of Versailles, which was an important document that brought World War I to an end. It is considered a primary source because it is a raw document that students themselves can interpret, critique, and analyze. Other examples of primary sources include Anne Frank’s Diary, The Declaration of Independence, Martin Luther King Jrs I Have a Dream speech, and Leonardo DaVinci’s Mona Lisa painting. Secondary sources interpret, critique, or analyze primary sources. Creators of secondary sources look at primary sources, develop meaning from them, and create their own analysis of the primary source. Secondary sources can include: reviews essays newspaper articles that analyze or discuss older events/ideas comments on blogs and articles textbooks Students should include secondary sources in their research projects as these sources provide evidence to strengthen their own argument and helps them learn about different perspectives. An example of a secondary source is the book titled, The Treaty of Versaille: A Concise History, by Michael S. Neiberg. In this book, the author analyzes the entire treaty, piece by piece, and evaluates how the treaty affected the world after its establishment. Another example of a secondary source is the website, Rotten Tomatoes, which provides reviews of films and movies. This video, Primary and Secondary Sources, provides students with an introduction to both terms and what they mean examples of each source type reasons as to why it’s important to use both types of sources in research projects Share this video with your students to help them understand the difference between these two types of sources and the reasons as to why they should be used in their research assignments. Need help citing your primary and secondary sources? Check out which allows you to cite your sources, using our automatic citation generator. Our MLA format citation guide and APA citation guide both explain how to manually format and cite all of your primary and secondary sources.  

Dementia Awareness - 1790 Words

CU238P Dementia Awareness 1.1 Explain what is meant by the term ‘dementia’. The term dementia is used to describe an illness that affects the memory. Patients can suffer from forgetfulness, loss of memory and the inability to remember new information. As well as being unable to speak and be understood by others and be unable to carry out general tasks. Patients can also suffer from mood changes and all reasoning. This all has an effect on daily routines and people become unable to look after themselves properly and manage their own personal care. 1.2 Describe the key functions of the brain that are affected by dementia. The key functions of the brain that are affected by dementia are the frontal lobe which controls†¦show more content†¦* Inability to reason * Inappropriate behaviour – saying or doing the wrong thing at the wrong time eg; swearing. * Paranoia – feel that everyone is against you. * Agitation – unable to relax. * Hallucinations – see things that aren’t there or talk to people who aren’t around. * Depression – not wanting to socialise, unhappy, not eating. * Confusion – forgetting who people are such as sons or daughters or names. 3.3 Outline the risk factors for the most common causes of dementia. Dementia is more likely to develop as people get older; it is also thought that it may be hereditary and that there is a link between different genes. Dementia is not a normal process of getting old. It is caused by diseases that affect the brain and kill brain cells. Research is starting to show that there may be other risk factors that are influenced by our lifestyles and health conditions. It is thought that there may be a link between serious head injury and the future risk of dementia so it is important to protect your head. There is more evidence that suggests the condition of your heart has an effect on the condition of your brain, so people who suffer from high blood pressure, heart disease, stroke, high cholesterol and diabetes are at higher risk of developing dementia. It is suggested that to help reduce the risk of developing dementia it may help to try and stay healthy by eating a well-balancedShow MoreRelatedncfe dementia awareness3600 Words   |  15 Pages1 Explain what is meant by the term ‘dementia’ Learner answer 1 dementia is not a disease or illness its an overall term which describes a wide range of symptoms associated with a decline in memories or a persons other mental abilities which in turn can reduce a persons ability to perform everyday tasks. 2a Incorporating your assessment pack and using the diagram as a guide, describe the key functions of the brain that can be affected by dementia. a) Name area 1 of the brain and its key functionRead MoreResearch Proposal Dementia in Older People Early Dignosis and Public Awareness Leicester Le S in Liecester5527 Words   |  23 PagesDementia-----In older people Public Awareness and Early diagnosis in Leicester (Word Count:5103 words) Submitted in part fulfilment for the award Of Masters in Public Health Submission date: 3rd February 2012 TABLE OF CONTENTS Title . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 I. Abstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 ChapterRead MoreDementia Awareness1508 Words   |  7 Pages2015 Unit 13 Dementia Awareness 1. Understand what dementia is 1.1 Explain what mean by the term dementia The word dementia describes a set of symptoms that may include memory loss and difficulties with thinking, problem-solving or language. Dementia is caused when the brain is damaged by diseases, such as Alzheimer s disease or a series of strokes. 1.2 Describe the key functions of the brain that are - affected by dementia The main areas of the brain that are affected by dementia in terms ofRead Moredementia awareness3879 Words   |  16 PagesDEMENTIA AWARENESS Explain what is meant by the term Dementia The term dementia describes a set of symptoms which include loss of memory, mood changes, processing information and problems with communication and reasoning. These symptoms occur when the brain is damaged by certain diseases, including Alzheimer s disease and damage caused by a series of small strokes. Dementia affects older and younger people and the decline in the person will get worse as more brain cells are damaged or dieRead MoreEssay on Unit 4222-237 Dementia awareness720 Words   |  3 PagesUnit 4222-237 Dementia awareness (DEM 201) 1.1 Dementia is a loss of brain function. If affects memory, thinking, language, judgement and behaviour. Dementia is progressive, so the symptoms will gradually get worse. In a later stage of dementia people will find it hard to carry out daily tasks and will come dependant on other people. 1.2 The key functions of the brain that is affected by dementia are:  · The Frontal lobe; which is to do with behaviour, the person’s personality, interpretationRead MoreLevel 3 Nvq Dementia Awareness Essay2114 Words   |  9 Pagesof causes of Dementia Syndrome. Dementia Syndrome is a condition caused by a set of symptoms. These symptoms can include but are not limited to: - memory loss, mood changes, communication difficulties, difficulty understanding or thinking. Some causes of these symptoms are:- the chemistry and structure of the brain changes, therefore causing the brain cells to die.(Alzheimer’s disease) Once again this can be caused by various things, lack of oxygen to the brain (Vascular dementia), a build-upRead MoreAlzheimer s Disease And Dementia1329 Words   |  6 Pagessaid, how many commercials have you seen about Alzheimer’s awareness? How many 5k’s and walk-a-thons have you seen advertised opposed to cancer awareness? My purpose with this paper is to shed light on Alzheimer’s and dementia disease and help those reading to have to better understanding how the disease works to better educate those around us when opportunity presents itself. So what’s the difference between Alzheimer’s disease and dementia? Many people often get these confused, and can cause confusionRead MoreUnit 4222-237 Dementia Awareness (DEM 201) Essay4308 Words   |  18 Pagesï » ¿Unit 4222-237 Dementia Awareness (DEM 201) 1.1 – Explain what is meant by the term ‘dementia’ The term dementia describes a set of symptoms which include loss of memory, mood changes and problems with communication and reasoning. These symptoms occur when the brain is damaged by numerous certain diseases. Dementia is progressive, which means the symptoms will gradually get worse. How fast dementia progresses will depend on the individual person and what type of dementia they have. Each personRead MoreTechnological Approaches For Dementia Patients845 Words   |  4 PagesTechnological Approaches to Care of Dementia Patients Dementia describes a decline in mental ability. Alzheimer disease, which damages brain cells, is the major cause of dementia. It is estimated that around 850,000 people in UK developed dementia in 2015. The risks of developing dementia will increase by the comprehensive contributions of aging, risk genes, and unhealthy lifestyles. However, the medical treatments fails to cure dementia effectively for the mechanics of how dementia is developed is too complicatedRead MoreWhat Is Dementia And Alzheimer s Disease?1311 Words   |  6 PagesWhat is dementia and Alzheimer’s disease? Dementia is a disease that affects mental capabilities in which memory loss is one of the key features of this disease. Memory loss creates difficulty in completing every day tasks. Most people who suffer from the disease need assistance with their activities of daily living. Alzheimer’s disease accounts for 60% to 70% of cases of dementia. It is a long lasting neurodegenerative (progressive damage of the neurological nerve cells) disease that usually starts

Sexualization of Children through the Media Essay

Have you ever noticed walking into a large shopping complex and seeing children as young as 6 years old wearing midriff bearing t-shirts and short skirts? And wondered to yourself why the younger generation of today portray themselves like that and why their parents allow it. It all goes back to the strong impact that sexualization portrayed in media and marketing has on everybody in today’s society especially young children from toddlers to late teens, both girls and boys. They see it everywhere from movies/television shows, magazines, clothing, computer games, toys, the music industry and of course the internet. Children are influenced by media–they learn by observing, imitating, and making behaviors their own (APA, 2001, p.1224).†¦show more content†¦smoking, promiscuity to be in the ‘popular/cool’ crowds, cyber-bully, gangs, starving themselves to ‘thin’ – children observe all things and look up to their peers, wanting to be like them. â€Å"The sexualization of child ¬hood is having a profoundly disturbing impact on children’s understanding of gender, sexuality, and relationships.† (So Sexy So Soon, pg. 7) What is the fashion world coming to? Shopping for clothing is getting very difficult now that children’s clothing all seem to be getting increasingly too tight, body-fitting, low-cut, too short and smaller than the original sizes. Clothing stores such as Kmart and Target are selling Barbie and Dora Explorer padded bras for 6 year olds - that is kindergarten age, it’s crazy! T-shirts and other clothing designed with slogans and sexualized images that say things like â€Å"eye candy†, â€Å"bad girl†, â€Å"so many boys, so little time†, â€Å"Mr. Pimp† and â€Å"chick magnet†, it’s slogans like these that are showing the wrong label and titles for children of all ages. What’s even crazier is that parents actually by these fashion clot hing for their children. And unfortunately some parents also don’t understand the cause that the media is having and aswell are encouraging children to enter modeling and pageants to the extent of making the children diet, dye hair, wear overly huge amounts of thick makeup, pushup/padded bras, highShow MoreRelatedMedia s Growing Sexualization Of Women1402 Words   |  6 Pagesflip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when â€Å"a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.† This person is held to a standard that equates physical attractiveness with being sexy. â€Å"Sexualization† happensRead MoreThe Sexualization Of Women And Girls1131 Words   |  5 Page sThe sexualization of women and girls surround Americans and is damaging to females as well as to American society. Females receive the sexualized messages regarding their appearance and how they should act via the media, retailers, and American society’s acceptance of these behaviors. As a mother, Girl Scout Leader, and school paraprofessional I cannot help but to question are these messages inflicting psychological damage on girls? Whom can I hold accountable for sexualizing female youth? What canRead MoreThe Medias Negative Affect on Women Essay1279 Words   |  6 PagesThe Media’s Negative Affect on Women Our society’s media portrays women in a very distorted and twisted way. Women in the media are made out to be purely sexual objects. Only images of women who are thin, over sexualized, and what our cultural believes to be â€Å"beautiful† are shown on television, magazines, and ads. Lyrics in popular music often also degrade women. Constantly being bombarded by these inaccurate depictions of how females should look and be treated has many negative effects on womenRead MoreMedia and Marketings Negative Effects on Female Sexuality and Self-Image992 Words   |  4 Pagesto the world and earning a fortune in Peekaboo Dance Dollars†. In this instance, the media and marketplace was not as discrete about sexualizing young girls as they usually are. Media has always sexualized women through television, music videos, movies, and magazines. It is apparent that the sexualizing process is now starting at a very early age. Many young girls are being exposed to the unhealthy messages through innuendos or even direct sexual references. The large amounts of exposure that youngRead MoreAre Girls Get Exposure?897 Words   |  4 PagesGirls get exposure to sexualized messages through, TV, ads, song lyrics, videos, and movies. Television shows and movies depict the attractive, sexy girls as being associated with the popular crowd (APA 6). The APA has noted that advertisements use a blurred framework known as â€Å"trickle up† and â€Å"trickle down† with the sole purpose of making girls appear to be more adult like, and women to appear more child-like. For example, network TV aired a Victoria Secret’s Christmas themed fashion starringRead MoreThe Documentaries Killing Us Softly 4 Essay1252 Words   |  6 PagesAccor ding to Sociologist Craig Calhoun, socialization is â€Å"the process through which individuals internalize the values, beliefs, and norms of a society and learn to function as its members†(Calhoun, 2013). With that in mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girlsRead MoreCertain Groups Being Incorrectly Portrayed in Media767 Words   |  3 PagesIn order to understand the current issue involving certain groups being incorrectly portrayed in media, it is important to first understand exactly what mass media is. There are a variety of technical definitions for the term â€Å"mass media.† According to Britannica, â€Å"Media is used to pass on information to many people in a society† (â€Å"Media†). Merriam-Wenster cla ims media is a â€Å"mean of communication that is designed to reach the mass of the people† (â€Å"Mass Medium†). Recently, a spike of innovations hasRead MoreGender And The Media By Rosalind Gill1596 Words   |  7 Pages Book Review of Gender and the Media by Rosalind Gill Gender and the Media by Rosalind Gill addresses gender stereotypes that are brought onto women and men through the media resulting in objectification and subjectification. Gill discusses how the representation of gender is altered as a result of the media in Western societies. Gender and the Media is aimed to address the rapid transmission of media and how those changes affect the construction of feminine and masculine gender roles in societyRead MoreThe Unjust Treatment Between Women And Men1584 Words   |  7 Pagesdominant powerful beings. There is an ongoing injustice through gender roles and inequality socially, politically, and economically compared to men. The constant battle oppresses females through misogyny and patriarchy. Feminism is not obsolete, but highly necessary in present day lives. As sexism continues, feminism remains essential for the greater good. Feminism should continue being advocated to continue the advancement in women’s equality through reforming g ender-based policies, laws, corporal behaviorRead MoreRepresentation of Women in the Media618 Words   |  3 Pagesthe media Miley Cyrus made media headline around the world, during and after her performance on one of America’s biggest award shows, MTV video music awards (VMAs). Miley Cyrus was accompanied by Robin Thicke a popular Rb musician, who also performed a song, however it seemed Miley Cyrus received the most backlash for her behavior and performance at the awards. Instantaneously a still shot from the performance went viral and immediately created a bad representation of women in the media.

Theme of “Young Goodman Brown” Free Essays

Theme of â€Å"Young Goodman Brown† â€Å"Young Goodman Brown† was written by Nathaniel Hawthorn, one of the most talented American novelists and storytellers of the Romantic Age. He was affected deeply by Puritanism and Mysticism so that he formed a suspicious attitude towards the world, just like in â€Å"Young Goodman Brown†. This story is really short but the content of the story is meaningful. We will write a custom essay sample on Theme of â€Å"Young Goodman Brown† or any similar topic only for you Order Now Hawthorn has an allegory technique in fiction writing and shows a strong tendency toward symbolism. He uses the profound symbolism and delicate descriptions of the characters’ minds to convey the distinguished thematic meanings. The main idea throughout Hawthorn’s works is digging out the â€Å"evil† hidden in human soul. As a result, the most prominent theme of this short story is that evil is the nature of mankind: â€Å"We see a man who began to doubt, with some reason, the goodness of his own family, which led him to doubt the goodness of all men, until he concluded that, â€Å"Evil is the nature of mankind,† words uttered by the devil, who represents the dark side of Brown’s nature† (Thomas 336). Hawthorn describes the characters and plots to represent other things and symbolically express a deeper moral meaning. His words are so exquisite that every character, setting and plot results in crisp and sharp theme. The plot of the forest journey is the most important part to confirm the theme. This is not a journey, but it is the experience of searching and exploring the evil of human nature. Brown is a young, pure, and good person. After he marries Faith, he is tempted to join a devil’s party, and promises to his wife he will be back home in the early morning. Faith tries to persuade him to stay, but he refuses. Brown looks at Faith’s pink ribbon hat before he leaves. After Brown enters the forest for a while, he is struggling and wanting back home. The reason is he does not want to hurt his wife—Faith. However, he hears Faith’s voice and sees the pink ribbon hat. He is soon at the destination, he was astonished to find that he normally respected person also come to the party. The worst is that Brown fines his wife there also. Hawthorn says that the experience might be a dream, but Brown feels agony and is suspicious of everyone around him, including his wife. Obviously, no matter if the journey is real, the psychological impact to Brown is affirmative. Xianzhun Zhu thinks his experience leads him to realize that evil is indeed very widespread and existent in his world. The forest journey seems to be not a real forest journey, but only an inward journey into the black, despairing depths of Brown’s soul. With the description of forest journey strengthens the theme of the story that â€Å"Evil is the nature of mankind† (Zhu 60). These settings, including the time, place and environment factors in â€Å"Young Goodman Brown,† play a significant role in expressing the theme. First, the story happens at night and Brown backs to Salem village the next morning. Brown sees the sin of human at night and feels desperate. On the contrary, nothing is changed after he backing to village next morning. The time of night and morning form a contrast, embodying the sin and good respectively. Also, there are many description of scene in the story especially for the dark of the night. However, these descriptions highlight the darkness and mysterious, such as â€Å"dark night,† â€Å"big black snake,† â€Å"black pine,† â€Å"great wall of dense dark† and â€Å"dark human figure. † They also gave a dark atmosphere of Brown’s future life and tragic ending. In addition, the story happened in a forest. The forest may equate with temptation and sin. Clearly Brown is uneasy about venturing upon this temptation. But as any sinner might think, he seems to say, â€Å"just this once, and then† So the forest itself is a complex symbol in which nature, sin, and danger are ambiguously and richly combined† (Zhu 5 9). People always associate the mentioning of a dark forest with evil. Setting of forest should the best choice to represent the theme. What is more, â€Å"He had taken a dreary road, darkened by all the gloomiest trees of the forest, which barely stood aside to let the narrow path creep through, and closed immediately behind. Obviously, the dark and dreary road, narrow path and closed the way behind means Brown is surrounded by evils and he cannot return any more. One of the features in †Young Goodman Brown† is that every character has symbolic meaning. This is an important foundation to express the theme. Goodman Brown, Faith and fellow-traveller are three main heroes in the story. The symbolic meaning of Goodman Brown and Faith is kind of the satire of human nature. The name â€Å"Goodman† is a commonplace honorific for persons, it means Goodman Brown is a person who is kindly and good. Hawthorne’s use of â€Å"Young† shows that Brown is vivid and optimistic. Also, his last name, Brown, is also a kind of color. It points just as the young man’s affinities with the gloomy and dark forest where most of the story takes place, the strange world outside the settled village (Zhu 58). Furthermore, Faith as Brown’s wife, represents religious faith and faith in mankind. It is symbolic of Brown’s faith that he gradually loses and he doubts more and more the existence of any goodness in man (Thomas 332). The character of Faith demonstrates the great painful inner struggling and confuses between the good and evil. As a result, Brown losses Faith and his faith at last. On the contract of the meaning of his name, Goodman Brown has a tragic ending. These two settings satire that good is not human nature, but is evil. Finally, Fellow- traveller has symbolic meaning of devil and he tries to persuade Brown to turn to evil. Brown thinks he is the first person went into the woods on such an errand in his family. However, Hawthorne mentions that he looks like Brown’s father and they are friends. It exposes that Brown’s father and grandfather also has an evil side. Brown’s family is more powerful to make Brown in despair. Overall, the character of fellow-traveller has more powerful demonstration of evil is the nature of mankind. In conclusion, Hawthorne is a writer with an outstanding skill on symbolic technique. His unique style makes his works more special and enhances readability. â€Å"Young Goodman Brown† is a simple story but yet is allegorical and symbolic, too. Hawthorne bases on the theme of morals exploring the evil of human nature. The symbolic meaning in all the characters and symbolism in the time and place the story happens makes a deeper moral theme, that evil is nature of mankind. He also describes the tragedy of human that has negative attitudes to sinful nature. Brown’s negative attitude leads him is gloomy in his whole life. Works Cited Zhu, Xian-chun. â€Å"Allegory And Symbolism In Hawthorne’s Young Goodman Brown. † US-China Foreign Language 6. 1 (2008): 58-60. Academic Search Complete. Web. 9 Nov. 2011. Walsh Jr. , Thomas F. â€Å"The Bedeviling Of Young Goodman Brown. † Modern Language Quarterly 19. 4 (1958): 331. Academic Search Complete. Web. 9 Nov. 2011 How to cite Theme of â€Å"Young Goodman Brown†, Essay examples

Majority Of College Students Recommend Talking To Professors Before Attending

College tour season is just around the corner, and knows both parents and high school juniors must have a lot of questions. While university-run campus tours can be helpful, we have found that the majority of students think speaking to professors at their perspective colleges is a far more valuable experience. See why these successful college students highly recommend taking the time to schedule appointments with professors on your college tour! EmmaKS9118(Miami University - Oxford 19):When you make campus visits, send emails a few weeks ahead of time to the heads of your future majors departments and introduce yourself. Ask for a meeting with them or another member of their department on the day of your visit. Get to know the professors you may be taking classes from and ask questions to get a better feel for what makes their program special, unique, successful, et cetera. For example, ask about class sizes, the angle the program takes on the subject, whether there are special internships or other enrichment opportunities, where recent alumni have gotten jobs or attended grad school. A lot of this information can be found online, sure, but its so much more valuable to hear the details from the professors directly.BeleBull:I am interested in a very technical field, yet I am attending a liberal arts college. I had a ton of questions about how a Bachelor of Arts would look in my field, so I emailed a bunch of professors, inqui ring about how their program prepared students for the working world. Professors are usually really nice about answering your questions and they will often refer you to other people if they dont know the answer. spacelover17(Princeton 19):When I visited Princeton, I arranged an appointment with one of the professors there (I actually met with the department head, Dr. Bahcall) and after a wonderful conversation with her in which I learned a lot about the program, she told me to tell her when I applied and shed mention our conversation. Of course, getting a recommendation like that doesnt always happen, but meeting a professor in the department can really provide a lot of insights to the program at the university that brochures and websites cant give you. epasquale(Duke 19):Before I visited certain universities, I found certain programs I was interested in and sent the professors an email with specific questions I had, asking them about potentially observing or participating in their class. For example, before I visited Duke I emailed the dance department asking about their program and set up a time to meet with a professor to ask specific questions and arranged taking a class. I also emailed professors about sitting in on a psychology lecture during my visit to get a feel for what a science lecture is like at Duke. cjjo96:I met with a professor in my prospective majors department before I applied to Barnard. She was awesome and gave me lots of really interesting and useful information. I dont know whether that meeting had any impact on my actual application, but it definitely helped me choose to apply ED to Barnard. I think that reaching out to professors is primarily beneficial in helping you learn more about the school. I am sure the admissions office likes to see an email from a professor saying that youre fabulous, but I doubt itll make or break you. If you want to know more about departments or just dynamics between student and professor though, its a great idea to reach out! Whether you’re just starting your search or you’re looking for help applying, it’s never too early to make the college application process easier.Searchto find students like you orcontact a mentorfor help with the admissions process so you can narrow down your choices and get a head start.

How to Write a Critical Lens Essay

How to Write a Critical Lens Essay How to Write a Critical Lens Essay In a critical lens essay you write upon a quote and express your critical opinion about it. The quote can be from a book or can be a universally known one. Examples of universally known quotes are: â€Å"Be yourself everyone is taken†, â€Å"Two things are infinitive: the universe and the human stupidity; and I am not sure about the universe†, â€Å"Be the change you wish to see in the world†, â€Å"Life is what happens to you while you are busy making other plans†, etc. Writing a critical essay is easy as long as you pick the right quote on that you can write best or research well the ones you cannot. It is called a critical lens essay because you are supposed to view the quote you have chosen as if through critical lens; analyze and defend it. Basically, those kinds of essays are literature analysis papers and analyses requiring extensive research. How to write a critical lens essay In the final paragraph of the introduction you should state the quote you have chosen and its author, title and genre. The thesis statement must connect the quote with your work. Your whole essay will be determined by what you state in the introduction. It is important to write whether you agree or disagree with the quotation you have chosen or given to you. In order to form the right opinion on the quote, you should research facts and examples that either prove it or not. It will be good if you draft your conclusions before starting to write the actual essay. Prioritize your evidence by its convincing strength and reliability to the quotation. Brainstorm. The interpretation of the quotation is vital to making a good critical evaluation. You can try to conflict it, reason with it, even humor it but whatever the critical opinion on it will be, it has to be strong, well researched and with correctly developed examples and ideas. It is essential to interpret your quote and explain what it means to you. If necessary you can restate it and write it in your own words. Body of a critical lens essay In order to have a well-developed critical lens essay your body should consist of at least three paragraphs. It is precisely in the body of the essay where you state what you have researched so far and drafted. In that part of the essay you must convince the audience that your interpretation of the quote is logical, reasonable and acceptable. In the introduction you introduce the reader to the quote you are going to examine in a clear and short manner, you also introduce to the reader your critical opinion and attitude towards it, but it is in the body of the essay that you have to prove your point. A well-written body will make your work sound reliable and trustworthy; if it is not done well from the research to putting it down in written form, your whole essay will lack sense of completeness and trustworthiness. So, once again, research and draft not only parts of your critical lens essay but as a whole. In the first paragraph you should write about the fact, idea or character that illustrates your critical opinion on the quote best. If you are writing on a quote from a specific book you may pick up a character that best suits it and examine how he or she relates to the quote. Do not forget to connect the fact, idea or character to the critical opinion and attitude you have up to the quote. In the second paragraph focus on what the author of the quote has meant. If it comes from a book, what is its purpose and meaning in the book? For example, let’s say you have to write a critical lens essay on the quote â€Å"You never really understand a person until you consider things from his point of view Until you climb inside of his skin and walk around in it.† from the book â€Å"To Kill A Mockingbird†. The message is simple: you can never understand what the person next to you is experiencing until something similar does not happen to you. And here you can examine how this quote relates to the book itself. In the third paragraph you can write about a personal story that proves your critical attitude towards the quote or state another fact or idea you have researched. If you have more than three facts or ideas that prove your theory, keep writing as each of them is stated in a different paragraph. Conclusion of a critical lens essay In the conclusion you restate your critical opinion about the quote and the information you have given in the introduction. Make it sound strong and convincing. Always proofread your essay at least once.

The IB Primary Years Program

The IB Primary Years Program In 1997, just one year after the International Baccalaureate Organization introduced their Middle Years Program (MYP), another curriculum was launched, this time targeting students ages 3-12. Known as the Primary Years Program, or PYP,  this curriculum designed  for younger students echoes the values and learning objectives of its two predecessors, including the MYP and the Diploma Programme, the latter of which has been in existence since 1968. A globally recognized program, the PYP is today offered in nearly 1,500 schools worldwide - including both public schools and private schools -  in more than 109 different countries, according to the IBO.org website. The IB is consistent in its policies for all levels students, and all schools wishing to offer the IB curriculums, including the Primary Years Programme, must apply for approval. Only schools that meet strict criteria are granted the label as IB World Schools.   The goal of the PYP is to encourage students to inquire about the world around them, preparing them to be global citizens. Even at a young age, students are asked to think about not what is happening just inside their classroom, but within the world beyond the classroom. This is done through embracing what is known as the IB Learner Profile, which applies to all levels of IB study. Per the IBO.org site, the Learner Profile is designed to develop learners who are inquirers, knowledgeable, thinkers, communicators, principled, open-minded, caring, risk-takers, balanced, and reflective. According to the IBO.org website, the PYP provides schools with a curriculum framework of essential elements - the knowledge, concepts, skills, attitudes, and action that young students need to equip them for successful lives, both now and in the future. There are several  components that are used to create a challenging, engaging, relevant and international curriculum for students. The PYP is challenging in that it asks students to think differently than many other programs do. While a number of traditional primary school courses of study focus on memorization and learning tactical skills, the PYP goes beyond those methods and asks students to engage in critical thinking, problem solving, and to be independent in the learning process. Self directed study is a crucial part of the PYP. The real world applications of  learning materials allows students to connect the knowledge they are presented with in the classroom to their lives around them, and beyond. By doing so, students often become more excited about their studies when they can understand the practical applications of what they are doing and how it pertains to their daily lives. This hands-on approach to teaching is becoming more common in all aspects of education, but the IB PYP specifically incorporates the style in its pedagogy. The global nature of the program means that students arent just focusing on their classroom and local community. They are also learning about global issues and who they are as individuals within this greater context. Students also are asked to consider where they are in place and time, and to consider how the world works. Some supporters of the IB programs liken this form of study to philosophy or theory, but many simply say that we are asking students to consider, how do we know what we know. Its a complex thought, but directly targets the approach of teaching students to inquire about knowledge and the world in which they live.   The PYP uses six  themes that are part of every course of study and are the focus of the classroom and learning process. These transdisciplinary themes are: Who we areWhere we are in time in placeHow we express ourselvesHow the world worksHow we organize ourselvesSharing the planet By connecting courses of study for students, teachers must work together to develop investigations into important ideas that require students to delve deeply into subject matter and question the knowledge they have. The holistic approach of PYP, according to IBO, combines socio-emotional, physical and cognitive development by providing a vibrant and dynamic classroom setting that embraces play, discovery and exploration. The IB also pays close attention to the needs of its youngest participants, as those children ages 3-5, need a thoughtful curriculum designed for their development progress and ability to learn.    The play-based learning is deemed by many as a crucial component for success for younger students, allowing them to still be children and age-appropriate but challenge their ways of thinking and ability to comprehend complex thoughts and issues at hand.

Client Architect Architecture Essay Example | Topics and Well Written Essays - 5000 words

Client Architect Architecture - Essay Example According to Duffy and Hutton, a very important issue regarding the identification of the architect’s relation with his client is the definition of the knowledge which the former has to obtain in order to proceed to a successful co-operation with the latter. This knowledge, however, has to be analyzed and distinguished from the other ones of its kind as it refers to different area of interest. More specifically Duffy and Hutton state that: ‘Knowledge is our only real source of power, our only real lever to achieve change’. It is also noticed that ‘architectural knowledge is quite different from other forms of knowledge’. They also examine possible ways of ‘development, application and transmittal of this special kind of knowledge’ and they admit that ‘the possession of this knowledge gives architects both an intellectual duty and a practical imperative’(Duffy, Hutton, 1998, 152) The relation between the architect and the client as been created and formulated on the basis of an existed commercial activity (the creation and delivery of a building-related project) can be characterized as an action of public relations from the architect’s side and moreover as a chance for developing a marketing strategy with the aspect of cultivating the existed order and prepare the field for more areas of co-operation with the specific client (i.e. a kind of ‘reservation’ of the client regarding his current or future needs for architectural work).

Position paper for 2020 tourism Strategy Essay Example | Topics and Well Written Essays - 2000 words

Position paper for 2020 tourism Strategy - Essay Example The ACT Government, under the auspices of VisitCanberra, prepared the 2020 Tourism Strategy. The strategy seeks to provide a framework within which the full potential of the tourism industry in Canberra can be realized (The ACT Government, 2013). Its goal is to increase the revenue from overnight visitors to Canberra spend from the current $1.58 billion to $2.5 billion by the year 2020. This goal is consistent with the National Tourism Strategy 2020 that seeks to double the amount of money overnight visitors in the whole of Australia spend from the 2009 figure of $70 billion to $140 billion by the year 2020. The basis of the 2020 Tourism Strategy was a thorough market research of the industry (The ACT Government, 2013). The research project profiled the current tourist products and experiences as well as potential for new ones. In the first short run, the strategy will seek to realize its goal through a raft of measures. The first measure is to invest in the marketing of tourist destinations in the Canberra region for both local and international visitors. The second measure is to realize direct international flights and to expand the local aviation industry. The third is to enhance the technological capacity of the industry. The fourth is to promote sectors that complement the tourism industry. These include transportation and commerce. The fifth measure is to create an enabling business environment by eliminating barriers to entry and keeping statutory requirements to a minimum. Finally, the Government shall invest in new tourist products development. The Government recognizes that the above actions cannot be realized single-handedly; they will require the cooperation and coordination of all stakeholders (The ACT Government, 2013). These include tourism enterprises, regulatory bodies and all the attractions that the Commonwealth funds. Another broad goal if the strategy is to promote the

Amazon strategies to manage its inventory

Amazon strategies to manage its inventory Amazon .com called itself Earths Biggest Bookstore because it has been ranked as the best consumer e-business. It sells books, music over the internet. From both market and supply chain management point of views, Amazon has some challenges and strengths. Managing inventory is one of the company opportunities to overcome its financial barriers regarding the warehouses and shipping costs. Amazon follows some strategies to manage its inventories. It had the decision to outsource its inventory to reduce its inventory costs and to sell competitors products on its site to achieve both managing its customer relationship and sustaining its competitive advantage. As its competitors estimate that Amazon.Com has the highest percentage of the e-business bookstore. So, Amazon tries to share its information and outsources this area of its business to improve inventory cost and customer service levels. 1- Amazonstrategies to manage its inventory: Amazon found the decision of stocking the stores with all the possible products was not the right one. Although that the customer might choose not to purchase if there are not enough goods in the stock, It decided to manage its inventory in the season of 2000, following certain strategies. It started from reducing the warehouses, concentrating more on the quality of the products and the manufacturer or the publisher of the products. Then it had to decide the center of distribution it can send its products to and know how to receive and track the product once it was in the warehouse. Amazon also decided to buy its products directly from the manufacturer to sustain its vendors relationships to gain the best deal from them. Amazon.com developed a distribution infrastructure to provide its customers with the fast delivery from the company directly. Its distribution facilities have the great impact on increasing its products that are delivered and shipped very fast to the customers. The quick shipping process comes out of the great availability of the goods to achieve its customer satisfaction. This network distribution is called manufacturer storage with direct shipping which is one of the six distinct distribution network designs. It has advantages and disadvantages. Through this network, manufacturer storage with direct shipping can be appropriated for a large variety of low demand, high value items with several partial shipments. Drop-shipping model is also suitable if it allows the manufacturer to postpone customization, and there should be few sourcing locations per order. Drop shipping is not be suitable to be used if there are multiple locations that have to shipped directly to customers on a regu lar basis. Amazon can centralize inventories at the manufacture and then save inventory costs. Also, Drop shipping offers the manufacturer the opportunity to further lower inventories by postponing customization until after the customer order has been placed. However, when a customer orders several items from several manufacturers such as Ingram and Amazon, this include multiple shipments to the customer and thus increase costs. Also, this business model can has negative effect on Amazons competitive advantage by making no entry barriers for competitors because of its popularity and better margins (Chopra, 2001 ) . In terms of handling costs because the manufacturer has to deliver the order directly to the customer, Amazon developed its software to manage the split shipment if multiple items are ordered. So Amazon needs to share its information with the suppliers to provide the customers with the product availability and order processing to save time and reduce inventories. However, Cachon and Fisher point in their paper Supply Chain Inventory Management and the Value of Shared Information that information technology or software give the retailer the chance to share demand and inventory data faster and cheaper. They investigate how information sharing whether it is traditional information sharing or full information sharing between the retailer and the supplier affects supply chain inventory management regarding reducing lead times and increasing delivery frequency by reducing shipment batch sizes. The result of the study they have done is that the average of full shard information policy in supply chain costs is lower than of traditional information policy. But from Chopras and Meind perspective IT must be fully shared between all the stakeholders; suppliers and retailer. Amazon.com provides its customers with experience from beginning to end and own the whole data which gives them all the information they need about the product availability though the invent ory is located at the manufacturer. At the same time the buyers should have a clear idea about the order processing that is placed at the retailer. By owning such a system, Amazon could achieve high level of customers services because the information is directly linked to the customers in the system. As the company expands its operations, these systems are replicated across the distribution centers. Amazon.coms case is a good examples that illustrates how evolving industry standards can affect data-sharing strategies between customers and suppliers because it does not stock all the books advertised on its site, but shares customers order data with suppliers to speed customers orders.. This system solves the problem of inventory costs because Amazon. com spent US300m in 1999 to outfit the 3 million square feet of warehouse space. Finally Amazon does not need to stock every single item in the warehouse. Instead of that, the retailers or their vendors will send the products without eve r being stocked on the shelves of the warehouses. So, it started to develop its software to increase competitive pressures on all on line retailers in general and to rearrange its warehouses in different regions in particular. Amazons unique strategy is described as change and growing intense competition. Its systems and network infrastructure increase the traffic on its Web site and expanding sales volume through its transaction-processing systems. Amazons main concern regarding its network distribution and software is to avoid the unanticipated system disruptions, slower response times, weakens customer service and impaired quality and speed of order fulfillment, or the postpone in supporting the customer with the accurate financial information. 2) Outsourcing its inventory management: I think Amazon had taken the right decision to outsource its inventory management. In the case of Amazon did not outsourced all of its inventories but it keeps its popular ounces. This was a good decision for many reasons; the major ounces are to cut down its costs and give particular concern on it core activities. It partnered with other distributors for shipping the inventory like Ingram Micro and Cell Star. At the time the partners shipped the items, Amazon concentrated on its e-commerce expertise. Also, Amazon managed order fulfillment while Toys R Us managed the supply processes. Amazon outsourced much of its fulfillment. Although it acquired more than 4.5 million square feet of warehouse space worldwide by the end of 2000, it is using only 40 percent of its warehouse space. Through outsourcing; Amazon increases its efficiencies in distribution. From a another perspective there are Some risks of outsourcing because of the complexity, confusion or unclear decision making, and bro ken information flows in decentralizing, which can be corrected by redesigning processes and improving information technologies. Others thinks that small companies only can get benefit from outsourcing or third party because they need experience and supports in technology. However outsourcing leads large companies to have complex supply chains and many distribution managers (Razzaque and Cheng 1998). Amazon outsourcing inventory contributes to profits through providing its employees and users with the methods and strategies to maintain the firms competitive advantage, adding value to the goods, enriching customer service and assisting in opening new markets. One of the benefits of third party logistics is providing provide their customers experience that otherwise would be hard to acquire in-house. An company should consider certain criteria in outsourcing process such as quality, capacity, labor, scheduling and skill to be important in a make-or-buy decision (Razzaque and Cheng 1998). In Amazons case, it had an agreement with Ingram Micro Inc be cause it is one of the largest wholesale of electronic goods to provide logistics to services for computers at Amazon. com. Moreover, it has great experience in distributing process and customer satisfaction. 3- Selling others products on its website The idea of selling other competitors products on Amazons site is very profitable because the clients can be aware of the prices of others product compared with Amazon. This provides the company with more profits without making advertising to their low price products. It opens new stores on its site to give greater availability of the products and draw more customers. IT gives the customers the chance to turn to Amazon to buy more than books and music especially because Amazon handled the site orders, while the third party company handled the inventory. It may seem at first that a customer always wants the highest level of performance along all these dimensions. In practice, however, this is not always the case. Customers ordering a book at Amazon.com are willing to wait longer than those that drive to a nearby Borders store to get the same book. Customers have the advantages to find a variety of books at Amazon compared to the Borders store. On the other hand, firms that target cust omers who value short response times need to locate close to them. These firms must have many facilities, with each location having a low capacity. Thus, a decrease in the response time customers desire increases the number of facilities required in the network. For example, Borders provides its customers with books on the same day but requires about 400 stores to achieve this goal for most of the United States. Amazon, on the other hand, takes about a week to deliver a book to its customers, but only uses about 5 locations to store its books.

Consumer Buying Behavior Essay

Abstract: ‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying the consumers the firm should know about the behavior of the consumers. In these circumstances understanding consumer is a very difficult task because of the changing technology, innovation, and changes in life style. Researchers conducted many research in this area, and they given only few suggestion, but there is no final conclusion. As per the ideas given by the researchers, there are two factors influencing the consumers such as intrinsic and extrinsic factors. It is difficult to classify consumers by conventional demographic factors and unless their thought process and buying behavior are fully understood, decisions on product designs and packaging, branding and distribution channels are likely to be misplaced. With the inevitability of change looming large over the horizon, Indian companies must le arn from their western counterparts; not only to identify the sources, timing and direction of the changes likely to affect India, but also the new competencies and perspective that will enable them to respond to these changes, comprehensively and effectively. Look more:  the consumer buying process begins when essay This study mainly focus on understanding the external factors like demographic, social, cultural ,price, quality ,product attributes etc for buying toothpaste. The market share of any product is highly determined by the purchasing behavior of the consumers. Following study is conducted by the researcher to find out the behavior of the consumers, to analyze the preference of consumers, & consumer awareness. Descriptive research design was adopted and the data is collected through primary and secondary sources. The method adopted for conducting survey is questionnaire; Simple random sampling technique was adopted for selecting the consumers. Key words: Consumer behavior, Toothpaste buying pattern, Toothpaste awareness, Promotion impact, Attribute impact. 1. Introduction Consumer behavior is stated as the behavior that consumer display in searching for, purchasing, using, evaluating, and disposing of products, services and ideas that they expect will satisfy their needs. The study of consumer behavior is concerned not only with what consumers buy, but also with why they buy it, when and how they buy it, and how often they buy it. It is concerned with learning the specific meanings that products hold for consumers. Consumer research takes places at every phase of consumption process, before the purchase, during the purchase and after the purchase. According to Philip Kotler defined consumer behavior as â€Å"all psychological, social and physical behavior of potential customers as they become aware of evaluate, purchase, consume and tell other about products and services†. The scope of consumer behavior includes not only the actual buyer and his act of buying but also various roles played by different individuals and the influence they exert on the final purchase decision . Individual consumer behavior is influenced by economic, social, cultural, psychological, and personal factors. 1.1 Consumer purchase decision A decision is the selection of an action from two or more alternative choices. Consumer decision to purchase the goods from the available alternative choice is known as â€Å"consumer purchase decision†. The various options of the consumer may be classified into five main types of decisions. They are what to buy, how much to buy, where to buy, when to buy, how to buy. The participants in the buying decisions may be classified as the initiator, influencer, decider, buyer and users. The marketing people should initiate the participants in the purchase decision to make the purchases of the product at different marketing strategies. There are number of reasons why the study of consumer behavior developed as separate discipline. Marketers had long noted that consumer did not always act or react, as marketing theory would suggest. The size of the consumer market in the country was vast and constantly expanding: millions of dollars were being spent on goods and services by millions of people. Consumer preferences were changing and becoming highly diversified. 1.2 Indian Oral Care Industry Many people in India still clean their teeth with traditional products like Neem twigs, salt, ash, tobacco or other herbal ingredients. Average all India per capita consumption of toothpaste is a dismal 82gms.The dentist to population ratio is a critically low 1:35000 in the country. This results in low oral hygiene consciousness and widespread dental diseases. Less than 15% of the Indian toothpaste users brush twice a day. Colgate and Hindustan Lever together account for over 85% of the organized toothpaste market. Red and Black toothpowder still accounts for 35% of the toothpowder market. In toothpowders, Colgate and Dabur are the leading players sharing between them 75% of the market 2. Review of literature 2.1 Consumer behavior Consumer behavior has been always of great interest to marketers. The knowledge of consumer behavior helps the marketer to understand how consumers think, feel and select from alternatives like products, brands and the like and how the consumers are influenced by their environment, the reference groups, family, and salespersons and so on. A consumer’s buying behavior is influenced by cultural, social, personal and psychological factors. Most of these factors are uncontrollable and beyond the hands of marketers but they have to be considered while trying to understand the complex behavior of the consumers. In this study, the researcher emphasizes the importance of lifestyle and its impact on the buyer behavior. 2.2 Consumer Personality Factors There are two factors mainly influencing the consumers for decision making: Risk aversion and innovativeness. Risk aversion is a measure of how much consumers need to be certain and sure of what they are purchasing (Donthu and Gilliland, 1996).Highly risk adverse consumers need to be very certain about what they are buying. Whereas less risk adverse consumers can tolerate some risk and uncertainty in their purchases. The second variable, innovativeness, is a global measure which captures the degree to which consumers are willing to take chances and experiment with new ways of doing things (Donthu and Gilliand, 1996).The shopping motivation literature is abound with various measures of individual characteristics (e.g., innovative, venturesome, cosmopolitan, variety seeking), therefore, innovativeness and risk aversion were included in this study to capture several of these traits. Measures by Donthu and Gilliland (1996) were used to measure innovativen ess and risk aversion. 2.3 Perception: Perception is a mental process, whereby an individual selects data or information from the environment, organizes it and then draws significance or meaning from it. 2.4 Perceived fit Perceived fit is an attitudinal measure of how appropriate a certain channel of distribution is for a specific product .Morrison and Roberts (1998) found that consumer’s perception of the fit between a service/product and a channel is very influential in determining whether they will consider using that channel for a specific service. In fact, perceived fit was found to be more important than consumer’s preferences for the distribution method or service. 2.5 Product Class knowledge Product class knowledge is a measure of consumers perceptions of how much they know about a specific class of products (eg.,cars)This type of measure is consistent with what Brucks(1985) called subjective knowledge, that is, consumers self-perceptions of knowledge levels. This is often contrasted with objective knowledge, which is what consumers actually know. Park and Lessing (1981) proposed that subjective knowledge provides a better understanding of consumers decision making processes because consumers level of confidence in their search and decision making behavior, independent of their objective knowledge. 2.6 Product type Past research indicates that consumers purchase and channel decisions might be influenced by the type of product being investigated (Cox and Rich 1964:Lumpkin and Hawes 1985;Morrison and Roberts 1998:Papadopoulos 1980:Prasad 1975:Sheth 1983: Thompson 1971). In particular ,these authors state that certain products might be more appropriate for one channel or another, which ultimately influences consumers channel preference and choice. 2.7 Quality It is our aim to provide the best product for the consumer and we believe that if the products have quality the consumer will pay the price, says Amal pramanic, regional business director .Oral-B 2.8 Packaging Packaging establishes a direct link with the consumers at the point of purchase as it can very well change the perceptions they have for a particular brand. A product has to draw the attention of the consumers through an outstanding packaging design. Earlier packaging was considered only a container to put a product in, but today, research in to the right packaging is beginning at the product development stage itself. Packaging innovation has been at the heart of Dabur’s attempt to rap with the urban consumers. It spends large sums annually on packaging research.-â€Å"We have been laying emphasis on aesthetics, shelf appeal and convenience for consumer’† says Deepak Manchandra, manager packaging development 2.9 Promotion The greatest challenge faced by companies today is holding and increasing their market share and value. This is always a strenuous exercise and one of the tools for the same is marketing. There is no specific game rule available for using these marketing tools .The reason is: each promotional tool has its own characteristics. 2.10 Familiarity with a channel Consumer’s familiarity with a channel is a measure of the general experience they have with purchasing products through specific channels (i.e.. catalog, internet, and bricks-and-mortar retailer). Through frequent use consumers should become accustomed to using the channel, which reduces their apprehension and anxiety in purchasing products through the channel. 2.11 Brand Awareness According to Rossiter and Prey (1987), brand awareness precedes all other steps in the buying process. A brand attitude cannot be performed, unless a consumer is aware of the brand. In memory theory, brand awareness is positioned as a vital first step in building the bundle of associations which are attached to the brand in memory (Stokes, 1985). 2.12 Family influence A family exerts a complex influence on the behaviors of its members. Prior family influence research has focused on intergenerational rather than intergenerational influence in consumer generationalisation. As has been compellingly demonstrated, parents influence children (Moore, Wilkie, and Lutz2002; Moschis 1987).Yet, consumption domains clearly exist where sibling efforts may also be exerted 2.13 Shopping motives Shopping motives are defined as consumer’s wants and needs as they relate to outlets at which to shop. Two groups of motives, functional and nonfunctional, have been proposed by Sheth (1983). Functional motives are associated with time, place, and possession needs and refer to rational aspects of channel choice. Whereas nonfunctional motives relate to social and emotional reasons for patronage. The functional motives included: convenience, price comparison, merchandise assortment. The nonfunctional motives entail: recreation.

Multicultural Diversity A Cultural Lens Into My Profession

Developing full multicultural competence appears to be a journey and not a destination. Through this course I have realized that as I continue to become more mindful of my own multicultural awareness that it is simultaneously implementing a cultural lens into my profession. With this expansion of consciousness it dawns on me that there are many areas that would befit me to continue to grow in, both personally and professionally. This course has assisted me to open my views of what multicultural diverse means and the complexity of implementing cultural awareness and understanding. In my mind I have always been understanding, accepting, and tolerable of cultural differences in my daily life and have attempted to treat individuals equally. Issues arose from class however that spurred me to challenge not only my beliefs but also my actions in these areas. I have worked with a mixture of populations and have learned to put all biasness aside when doing so, but there have been populations that I have not worked directly with and therefore was not aware of any personal biasness attached. It has come to attention that I have never worked with a female clients and this has severely limited opportunities to grow and be evaluated in this area. After completing the prejudice and discrimination assessment in class it suggested that my most uncomfortable area were with female populations. This is an area I have never identified of needing added attention because I was raised byShow MoreRelatedEthics Paper Rough Draft : Group Dynamics2624 Words   |  11 Pageswhich is first to outline the prescribed or mandatory professional behaviors by which counselors are expected to govern their conduct and secondly to know that a code contains aspirational components, which encourages active ethical beliefs of the profession (Kocet, 2006). 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The Perks Of Being A Wallflower And Scotty Smalls - 712 Words

A coming of age story mainly focuses on the development of a character from the beginning to end. It can be a variety of things such as transitioning from a teenager to an adult, but during the development, many adventures and painful lessons are learned. Charlie Kelmeckis from the novel The Perks of Being a Wallflower written by Stephen Chbosky, and Scotty Smalls from the film The Sandlot directed by David Evans, represent the metamorphic transitions of the mind, body, and soul which all take part in a coming of age. As stated, developing a personality trait is a very important aspect of coming of age in the state of mind. In Charlie‘s case it can be shown that he had no companions at the beginning of his freshman year in high school.†¦show more content†¦His friend Benny Rodriguez taught him how to play and improve in baseball. All through the summer, his skills in the sport progressed. Everyone was proud of his success and through Scotty’s journey, his group of friends were there supporting him along the way. Although Charlie and Scotty overcame many obstacles while adapting to new changes, they sometimes did not believe in themselves. At the start of the film, Scotty was narrating a portion saying, â€Å"I moved to the neighborhood two weeks before school let out. It should have started off with loads of great things happening for me, but it didnt.. it was a lousy way to start the fifth grade† He was implying that he wasnt delighted at the fact that he didnt have any friends, and hinted that he desperately wanted to flip the problem and start making changes that would influence him in an exceptional way. Charlie had a similar situation because when he first met his friends Sam and Patrick, they all attended a party after a football game, and at the party Charlie got drunk and confessed some of his past while making his friends feel sympathetic towards him. This made Sam and Patrick feel worried for him, so both of them decided to impact Charlie in a supportive way to make him feel valuable and welcome. Since society set standards such as how popular you should be, or how good you should look, both of these